How Bill handed over the mic and accidentally became a period expert

Uncle Bill has tackled a lot: ballet dancers in tights, rockstars with grocery lists, and even stepped into the ring with an Olympic judoka. But when Yoni asked us to create a series of portrait videos for their Game Changers series, we realized we were diving headfirst into something… a little more personal. Yoni, the sustainable menstrual product brand, needed Uncle Bill to help shine a light on the people shaking up the conversation around periods. And let’s just say, we left with way more knowledge than we ever imagined.

To mark International Women’s Day, Yoni launched Game Changers, a campaign that shines a light on inspiring individuals who are reshaping the conversation around menstruation. So, we rolled up our sleeves and got to work creating a series of video portraits featuring real-life Game Changers. These inspiring humans are passionate about making menstruation an inclusive conversation. From busting myths through solid research to ensuring it’s a topic that includes everyone. We were just here to press record, and maybe learn a thing or two along the way.

The Result? A collection of authentic, eye-opening video portraits that educate, inspire, and encourage meaningful conversations around menstruation. Yoni’s mission was front and center, while Uncle Bill made sure these voices had the platform they deserved. So, did we pass the mic and help create a movement? You bet.