How Bill helped Woolsocks make saving money fun

Woolsocks is a money app on a mission to help people save smarter. From cashback and vouchers to subscription management and automated savings, their all-in-one app doesn’t just help you save—it gives you insights into your finances and even lets you invest.Since Uncle Bill knows everything about smart saving, we were all in when Woolsocks asked us to create a campaign that makes saving money exciting. Who better to bring the fun, right?Our solution? Saving Sam—a quirky character who embodies the spirit of Woolsocks, making saving fun. No more wasted cash—just smart saving movesThe result? An attention-grabbing campaign where Saving Sam prevents unnecessary spending. Because saving money should feel just as fun as spending it.