How Bill helped Woolsocks make saving money fun

Woolsocks is a money app on a mission to help people save smarter. From cashback and vouchers to subscription management and automated savings, their all-in-one app doesn’t just help you save – it gives you insights into your finances and even lets you invest. Since Uncle Bill knows everything about smart saving, we were all in when Woolsocks asked us to create a campaign that makes saving money exciting. Who better to bring the fun, right?Our solution? Saving Sam – a quirky character who embodies the spirit of Woolsocks, making saving fun. No more wasted cash – just smart saving moves. The result? An attention-grabbing campaign where Saving Sam prevents unnecessary spending. Because saving money should feel just as fun as spending it.