Brand
Vitesse Service
Online Campaign How Bill blacked the yellow and black when things got grey
When the KNVB dropped the bombshell that Vitesse might lose its license, the club’s future looked shaky. As the club faced its biggest challenge yet, and Woolsocks and Frankenergie chose to stand by the supporters.
They asked Uncle Bill to help send a message. A tribute to the people who make the club – the ones who still showed up, still believed, and never stopped singing.
So we made ‘Vitesse Voor Altijd’ – a short film about what the club truly means to its community. Featuring club icon Theo Janssen, captain Alexander Buttner , and a whole lot of goosebumps, the video shines a light on backyard banner-makers, die-hard families, and everyone keeping the yellow-and-black heart beating.