Crypto, NFTs, day trading. The world of money is full of hype, wrapped in flashy apps and slick campaigns. Exciting? Sure. Smart? Not so much.

For VanEck Direct, Bill went the other way: calm, simple and built for the long run. Hence the pay-off: VanEck Direct. Wel degelijk. Dutch for “you bet”, with a wink at how solid (degelijk) their way of investing is.

In a series of films, Jack VanEck shows up in the moments that make you want to act fast, like holiday pay, unexpected cash or a printer breaking down at the worst possible time. Each time he has a calmer alternative. Beleg in de toekomst. Beleg in beheersing. Beleg met rust

Alongside the films, Bill made a series of UGC with no dopamine rush, just calm. Because when everything has to be fast, investing really doesn’t.