How Bill skipped the library and had a party

Tikkie and Uncle Bill are like herring and onion – a match made in heaven. Weird on their own, but a perfect pair when combined!

This time around, our friends at Tikkie asked us to come up with a creative way to promote the Tikkie Groepie function, which lets Tikkie-loving Dutchies split their expenses (Dutchies are all about splitting expenses).

To connect with our young target group, we decided to show how the Groepie function makes it easy for friend groups to split their due-library bills and shared groceries. But in the end, we took it to the next level by renting a house, hosting a massive party, and having a guy sleep through the entire ad. We also found a guy that’s really good at jumping sideways.