How Bill helped the Netherlands to train their financial fitness

It’s January, and you know what that means: time to make those good intentions count. While most of us are lacing up our sneakers to hit the gym, there’s another top New Year’s resolution taking the spotlight: getting financially fit.

Our lovely client Peaks noticed, together with Motivaction and Elfin, something interesting in their research. While 61% of Dutch men and 48% of women think they’re already financially fit, the reality is a little less impressive—only 19% of men and 11% of women actually meet the mark. Ouch.

So, what’s the plan? Peaks is kicking off 2025 by combining the worlds of fitness and finance with their new campaign: Zet ook je geld in beweging. It’s like a gym for your wallet—because why should your money be lounging around when it could be doing squats?In January, Peaks introduces the Money Gym, a free online space where anyone can learn the basics of investing in under a minute. From 1-minute bootcamps to practical articles and the Money Mass Index, Peaks is helping the Dutch train their way to a financially fitter future.