How Bill proved you don’t need a suit to invest

Uncle Bill has always been good at saving a few pennies here and there—stashing coins in jars, stuffing cash under the mattress, you know the drill. But then Peaks called and said, “Hey Bill, it’s time to start investing! And with our app, it’s easier than ever.” They didn’t just stop there—they also asked Uncle Bill to help spread the word. Peaks wanted a campaign that showed just how simple it is to get started with investing. Naturally, we jumped in to find out who’s really using Peaks, and why they’re hooked.

We found real Peaks users, normal folks just like you and me, and got them in front of the camera (nicely, of course). They shared why they love using the app, showing that you don’t need to be a Wall Street hotshot to get started. Their stories became the foundation of a new online campaign designed to invite more Peakers into the family.

And because Uncle Bill doesn’t stop at just one thing, we also delivered a series of photo portraits for Peaks to use in their social ads. From videos to visuals, we made sure Peaks was ready to welcome the next generation of Peakers with open arms. After all, investing is for everyone, and Uncle Bill’s got all the bases covered.