One day, we received a call from the Matrix, but not the latex-clad nineties crew with their psychedelic pills and wavy dialogue. Instead, it was the team behind the hightech, globally renowned gym equipment. They wanted us to shine a light on the intense training regimens of the world’s most elite athletes, but not the usual suspects like football players, runners or bodybuilders. No, they were talking about ballet – the ultimate test of strength, endurance, precision and artistry.

So, we teamed up with the Dutch National Ballet and created a beautiful film featuring the principal dancer, Young Gyu Choi, who delivers an aspirational dialogue about the rigorous dedication required to master the art of ballet, highlighting the incredible physical and mental prowess of these athletes.