How Bill helped the fastest boys in town

Uncle Bill is fast. Really fast.

That’s probably one of the reasons why Getir, the Netherlands’ speediest app-supermarket, gave us a call us when they were running out of time.

We had to help them break into the Dutch market. But there was a catch, we had just six weeks to conceptualize and shoot an extensive multi-asset above-the-line campaign, that would make the Dutch go wild for the brand.

So did good old Uncle Bill deliver? Obviously yes. Else we wouldn’t mention it here. We whipped up a clever campaign construct where we could highlight the eight most crucial user moments and maximize content for different target audiences.

The campaign was such a success that it was later rolled out in US, UK, Germany and Spain.