How Bill turned energy saving into a no-brainer

Together with Frank Energie, we launched a new campaign: Modern energy for the smart homeowner. With a wink, the campaign shows how far some people go to cut down on energy bills — while Frank makes it all much easier.

Frank Energie wanted to show that saving energy doesn’t have to feel like a second job. So we built a campaign around two neighbours. One of them is the classic “smart homeowner”: smart lighting, a home battery, and even a robot vacuum that starts the moment he sits down on the terrace. He barely lifts a finger, but saves money like a pro. Then there’s the other neighbour — working hard to keep costs down. From running laundry only when the sun’s out to plugging in his EV at the exact right time.

The message? With Frank Energie’s app, you don’t need to work for your savings. The app does it for you — using energy at the cheapest moments, automatically.

We brought the idea to life through three commercials and a content series, rolled out across TV, outdoor, online video, display and CRM.