Every entrepreneur knows it. You’re planning the next step, launching a new product line, closing that big deal. And then it pops up anyway. Not the work. The money. Is our cash flow okay? Do we have enough buffer? And what about my pension?

Consult&Co is a financial partner for growing businesses. So Bill gave the brand something nobody else in the category had: a voice that actually gets what it feels like to run a company.

Measure Entrepreneurship without a financial voice in your head. In this campaign series of short films shot in the studio, entrepreneurs think out loud about their ambitions, until one sneaky word flips the thought into a financial worry: “It’s great that we are in the right flow… are we good with our cash flow?”

That’s where Consult&Co comes in. They quiet the voice, so ambition gets the room it deserves.