How Bill turned brushing into a fresh addiction

Toothbrush ads usually live in spotless bathrooms with unnaturally happy models. Cute. But a bit boring.

Boombrush users, however, kept talking about one thing: that extremely fresh feeling after brushing. Fresh to the point of being almost addictive. And with a battery that lasts up to 360 days, there’s actually no reason to quit.

So we leaned into it. In the campaign Addicted to Fresh, we turned that obsession into a story that takes brushing way beyond the bathroom. From the office to the elevator to the café – because when something feels this good, stopping simply isn’t an option.