Crypto, NFTs, day trading. The world of money is full of hype, wrapped in flashy apps and slick campaigns. Exciting? Sure. Smart? Not so much.

For VanEck Direct, Bill went the other way: calm, simple and built for the long run. Hence the pay-off: VanEck Direct. Wel degelijk. Dutch for “you bet”, with a wink at how solid (degelijk) their way of investing is.

The new campaign builds on the success of the first, so Jack VanEck is back. Every film is built around a playful metaphors that makes investing instantly easy to grasp. Investing isn’t a sprint but a marathon. A blender works just like an ETF, mixing lots of different ingredients into one smooth whole.

Everyday images that make a complex subject feel familiar. Each time, Jack offers a calmer alternative: Beleg in de toekomst. Beleg in beheersing. Beleg met rust.

Alongside the films, Bill made a series of UGC with no dopamine rush, just calm. Because when everything has to be fast, investing really doesn’t.