You can lose sleep over a lot of things. A date who’s wild in their sleep. A partner who talks through the night. But sometimes, just sometimes, it’s actually your mattress.

The solution? Beter Bed. With personal advice, a body scan, and a wide range of top brands all under one roof. As their newly appointed lead agency, we combined serious content with humor and lightness, because nothing makes a big purchase feel easier than a little fun. One clear message: Retteketet, go to beter bed. and you’ll never have to lose sleep again. That’s right we also brought back the brand’s iconic tagline.

The campaign ‘Nooit meer wakker liggen’ consists of three TV commercials, radio, OOH and online video: relatable sleep struggles, expert advice, and just enough humor to make a big purchase feel like a no-brainer.