Everyone knows Tikkie. It’s so ingrained in the Dutch culture that it literally made it into the dictionary. But not everyone knows about Tikkie Deals, their smart cashback feature. So, good old Uncle Bill asked himself: what if they did? We could have just made a polite, explanatory video about how you can save a few euros. But where is the fun in that? Instead, we took this straightforward feature and dialed the absurdity all the way up to pure chaos. We are talking about a literal stampede through store doors, deeply confused supermarket employees, and a guy passionately screaming “MEXICANO” across his social channels.

By cranking up the drama, we made getting cashback feel less like a neat little app feature and more like a cultural FOMO moment you simply don’t want to miss. A simple mechanic. Maximum attention. Great results.