For kids, money opens up a whole world of possibilities. For moms, it opens up a whole lot of questions. Is that really necessary? Are you saving enough? And where did that money suddenly come from?

For our latest campaign for ABN AMRO’s Jongerengroeirekening, Bill captures that playful tension – a daughter taking her first steps into independence, and a mom bracing for the worst.

But with the Jongerengroeirekening, nobody has to choose. Your child gets the freedom to figure it out. You keep the control to stay close. And more often than not, your child turns out smarter with money than you gave them credit for.