The first and only completely unscientific test that tells you if your brand shares Bill’s marketing genes.
Does it click?
Some brands and agencies click right away. Others find out halfway through the first project. Shortlists, pitch rounds, chemistry meetings that feel like awkward first dates: finding the right agency can take months. Bill figured that could be done faster.
So Bill, winner of SAN’s New Kid on the Block in summer 2026, developed the DNA Kit: the unofficial way to find out if your creative DNA matches Bill’s. Is it scientific? Not even a little. Peer-reviewed? By nobody. But it does tell you in seconds if your brand shares Bill’s marketing genes.
What Bill is looking for
Uncle Bill is on a mission to bring the FUN back to advertising. In the work, because Bill believes fun is one of the most underrated ingredients of effective communication. And in the way he works together. Bill is looking for brands that are scrappy, curious and allergic to boring work. Sound familiar? It might run in the family.
It’s all in Bill’s FUNdamentals.
Request your kit
Curious if Bill is your creative uncle too? Leave your details and Bill will send a DNA Kit your way.
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Rather skip the test?
Also fine. Just drop Bill an email or a text.
