Teaching kids about money can easily turn into a boring lecture. But what if they could learn by just doing what they do best: playing and negotiating?

For this campaign with ABM AMRO we highlighted their partnership with the Gimi app. Gimi helps kids build financial skills without it actually feeling like learning.

To show this, we captured a real, playful negotiation between two kids figuring things out as they go. We created a bigger visual world that makes thinking, choosing, and the value of money feel completely tangible.